Rodi- Music Video& First project did together

This is the first project me and Lada did together. It is a concept music video for the song Chet Faker-Terms and Conditions ( Nicolas Jaar remix).It concerns a land art project inspired by the Traditional Romanian Folklore .WE designed and buid up a land art project concerning Fashion Inspired Installation.

The video is documenting the creation of a land art project inspired by Romanian folklore and natural elements. The video combined with sound is a symbolic image showing how young minds of Romanian society can unite in order to reawaken their traditional values in a modern way.

Intermediary stage of the video:

Rodi from Lada Franulovic on Vimeo.

Final Video:

Target audience

Here is a link to the Target Audience Survey for the music video:

Given that some embedding codes don’t work for I will rewrite the questions here.

1. Choose an age category :
Choose an age category :  16-20
30 or above
2. What is your gender?
What is your gender?  Female
3. Which is your favorite music genre?
Which is your favorite music genre?  Hip-hop , rap ,drum’n’base, electro
Pop and other commercial based genres
Anything that is exciting and has an underground vibe
4. How much do you  care about:

The lyrics of a song

The music ifself

The visual accompaniment

5. What influences if you like or dislike a music video?
What influences if you like or dislike a music video?  Thee mise en scene(how it looks, costumes ,setting, etc)
The way it is edited  (eg. if it the visiual part goes with the audio,)
The feeling and atmosphere created (if the music video intensifies the message and feeling of the song)
6. Which music video type do you fancy the most?
Which music video type do you fancy the most?  Narrative based video(a story line related to the lyrics and genre of the song)
Performance based video (the band\artist performing in front of the camera or audience)
Concept based video(based around an idea)
7. How do you access a music video
How do you access a music video  Internet
Mobile phones
8. How often do you watch music videos?
How often do you watch music videos?  Never
Not that often
9. Complete the following:
Complete the following:  Your favorite music video
Your least favorite music video

Development of the digipack


Below are a series of pictures with the development of the Digipack.WE have established that we want our digipack to have 4 panels and Lada gave me a wonderful idea to include as an extra a Lyric Booklet.I used as background images parts from the photos from our photo shootings. I targeted areas with an underground look (with graffiti or erosion) .In order to maintain the idea of Underground Folklore I have added characteristic elements from the Traditional Romanian crafts. I took a part of an embroidery and digitized it in order too look pix-elated and futuristic. The color scheme is based on turquoise and white.

Image for the Booklet:

wall Inside of the Booklet:

ufdxfg Front Cover of The booklet:lyricsbooklefrontandbackWhite working on the outside cover of the digipack:
subcarpatidigi The Booklet in a Photoshop Template:LyricsBooklet mock up

The Cover of the Digipack( not final)subcarpatidigipackfrontcoverUsing a standard digipack template for orientation:
digicoverinpanelonlyfront Different stages of editing (THE DIGIPACK COVER)digipackcover2digibigi

Abandoned Idea for the digipack