As i have said in previous posts I would like my magazine to be an e magazine and this is why i have choose to present it also in a browsing format via the publishing platform Issuu.Big publications like Elle , Marie Claire ,Glamour ,Vogue or In Style together with smaller and more unconventional fashion magazines as Decay or Eclectic are using this platform to share their work.
Below is presented the final draft of my magazine.A few changes have to be done but despite that this is the overall final look.Cracked , smashed ,linear,geometric are just a few key terms that would describe it.The alternation of powerful\pastel colors gives the magazine an edgy look ,perfect for a creative young adult.The magazine was firstly intended to be a fashion magazine but during my research i have discovered that i don’t have to stick with a classified style,I can anytime transform it into an interesting hybrid.My magazine intents to bring a different approach to fashion pictorials ,to familiarize the reader with the world of art and its issues .It also gives an insight into the underground culture having interviews with ,,not so regular” celebrities like a pin-up girl .Every topic in the magazine was meant to have a fresh vibe as this magazine will never be concerned about pretty shoes as much as having a hidden anti propaganda twords the overestimated and over appreciated topics like The Prom.It takes a world wide habit that usually generates nothing but a hole in the family’s budget and it shows how you can dress for less and still be in the center of attention .
.My first ideas was to have a classy table of contents , but in the end i have realized it is not suitable for my approach of this topic.A geometric pattern with bold fonts and bright colors will reflect much better the idea of YOUTH CULTURE. This is not a gossip magazine and everything is here to help you as a person , especially because the magazine is targeted for people between 18 and 25 years old.A crucial time when you start to acknowledged that life is not only fun and games.A inspirational quote will always be inserted in the table of contents, so the reader will have the feeling that the magazine is talking to them . The cover is the only place where i have kept a classier attitude .It is still innovative and playful as everything bonds and tangles intensifying the name of the magazine ,,MORPHOSIS”.On the cover you can see that the magazine has facebook,twitter,pinterest and instagram icons as the magazine will be distributed online having its own web site but being linked to social medias so it will be more accessible to the reader.
I have used flatplans to organise and visualize my magazine.I have planned everything from the position of the models on the cover ,table of contents and double spread to the appearance of the titles and layout of the pages.
In this post i will present the pictures that will figure in my magazine’s double spread sheet , which will be a fashion pictorial.I still have to thing how to integrate a bit of writing and the photos in the double spread.
The image below is a version of the final table of contents , the images should remain those ones and the self made template will remain as well. I still have to think about the titles as the ones that figure now are just fast thought .The table of contents is in the same idea as the rest of the magazine , GEOMETRICAL. Triangles , rombs and squares are a huge trend among young people nowadays , why shouldn’t i adapt them to a magazine that is aiming to represent the youngsters:).
I finally come to an end with the cover of Morphosis , or at least i thought i did .After i satteled down with one ideea for the cover i discoverd that i can play around with it a lot .The first picture below is one of the best mock ups , i did not concentrated to much on editing it because i have conceived another version with which i am happier.
The photo below is the final version of the cover of Morphosis.It is in a developed stage of work as i have to add only titles and other details that a magazine should have trough convention.As my magazine will stand for change , personal development of the youth culture trough fashion and other arts i wanted to have on the cover and ,,ICON” a ,,celebrity” that people would look up to.This is why I’ve chose a photo from the ,,Interview with a Pin up” as the pin up girl is the main star of this issue of my future magazine. The idea of the ice cream and the title coming together accentuates the idea of transforming , all the issues of Morphosis will have an object mixed with the title.The way i wrote the title is more than just a simple font , it is a basic font that i adapted to my needs and ideas .The colors are from the pantone trends for 2015\2014 in fashion.
Below are different versions of the future table of contents, none of them is a template that deserves to stay , but i will stick with the triangle geometry idea , as i believe that gives the magazine the right amount of hipsterish influences, thing that is good given the fact that my magazine represents the youth culture and fashion , so it presents the glam world of fashion trough a contemporary artistic view.The table of contents below are not done as they are just ways of experimenting my ideas.
Interview with a Pin- Up Girl is an article that will figure in my magazine , but given to the lack of space , it is a shame that it will figure only in the table of contents.The pictures taken and edited by me , were made in a ,,home made”studio .The setting is fully done by me , the styling , the hair and the make-up are also done by me. The star of this interview is a pin up model that made succeeded both in music and fashion .The fictional character is called MJ Tesse, .The model is Lada Franulovic , one of my friends.
I have even invented a mock interview.
What got you interested in pin-up modeling?
“I knew from an early age that I had a love for pinup…I just was not sure at the time what pinup was. I grew up pretending I was Jessica Rabbit; trying on my mother’s dresses, shoes, and jewelry. We had this red bath towel and after bath time I would wrap it around myself pretending I was a lounge singer. My family consists mostly of women. All of these women in my eyes were some of the most glamorous women I had ever seen. Not only were they ladies, they were gorgeous, and strong. I knew that when I grew up that I wanted to be feminine, fabulous, and fierce. I developed a love for American history and car culture at an early age; staring at the girls in car calendars, watching them at car shows, and remembering how glamorous they seemed to be. I may have played with Barbie, but just as equally I loved my hot wheels, trains, and trucks. My love for all things that are beautiful, go fast, and have a part of American history collided once I became a hair stylist. I became obsessed with the 40s and 50s for styling and landed a spot volunteering at our history museum doing WWII hair and makeup. This led me to an opportunity to work with Cavalcade of Customs Car Show in Cincinnati. I was asked if I wanted to do hair for their pinup contest. I thought that it would be a great way to make friends with like-minded people in love with the 40s and 50s and also pass out a few business cards. They ended up finding someone else to do the hair for the show, but they suggested that I be in the contest. I thought it would be a great way to meet people and gain business. Little did I know that it would change my life forever. I won. I continued competing, and continued winning, and I have not stopped since. I always dressed different, knew that I was different, acted a little different…pinup has been a way for me to express and be proud of being different. I find strength and power from my femininity.”
Who are your inspirations?
“I get inspired by people on a daily basis…including by strangers. I am inspired by kind spirits and good people. If I had to name a few, I would say my grandmothers, my mother and aunts, and Audrey Hepburn. I love that she spent most of her time in her later years helping children…and that is something that I am very interested in doing. I am also inspired by Lucille Ball for the laughter and joy she brought to many.”
Favorite outfit to wear on a sunny day?
“My favorite outfit to wear on a sunny day would have to be either a gingham dress or playsuit accompanied with matching espadrills, a scarf to wrap in my hair, and a lucite purse of any kind. (I am slightly obsessed with them).”
Favorite clothing brands?
“I love making my own clothes from vintage patterns and fabric, Pinup Girl Clothing, Bettie Page by Tatyana, Lucky13 of course, Steady…it’s so hard to choose because I also love wearing actual vintage brands like Elinor Gay or custom items created by God only knows who because there is not a tag!”
Desert Island top 5 favorite songs?
1. “Daddy’s Home” by The Delfonics
2. “Be My Baby” by The Ronettes 3.
3. “(Sittin’ on) The Dock of the Bay” by Otis Redding
4. “What a Wonderful World” by Louis Armstrong
5. “I’m So Lonesome I Could Cry” by Hank Williams Sr.
“I have far too many goals to count! I want to continue volunteering my time by helping others feel confident in themselves and teaching them to embrace what makes them different, own it, and use it to create their own world of happiness…even if it is just one person at a time…it is so worth it. I want to teach women that they can gain strength and power through femininity and comraddery. We do not have to compete with each other so much…we should work together. I dream of designing and creating my own dress line. I always say that I hope one day in the far, far, distant future that a young girl finds a framed photo of me in an antique mall and hangs me up on her wall for inspiration. I just want to make people happy and feel positive about themselves.”
Name one item in your closet that you’re obsessed with.
“I am obsessed with lucite purses, but one particular one that I personally own. It is an Atomic Lucite purse that looks like it has tinsel shooting out of it everywhere like starbursts. I stared at it for such a long period of time…we are talking months and months, and finally broke down on my birthday and bought it for myself.”
How did you feel when you won Viva?
“I was honestly in a state of shock when I won Viva. It was my first year actually attending the event. Being a contestant was enough of an honor for me. I did not expect to win at all. Even thinking of that moment in front of all of those people when they announced my name brings tears to my eyes. It was so amazing to finally have the feeling of acceptance amongst like minded people. After years and years of being bullied as a child, I embraced my inner weird and went with it. It was the best feeling that I have ever had in my life to be around so many people who shared that same inner weirdness and welcomed me with open arms. I was speechless…and still am.”
The prom queen pictorial ,it was done as a response to the vanity and superficiality of our society .Nowadays the looks and the clothes are the only thing that matters.Media brought into our perspective the image of the perfect person , and it tries to make us wanting to get there trough all the means, it tries to make us embrace a way of life based on consumerism where the personal development is not anymore perceived as a bloom of our intelligence or spirituality.We live in an era where being a better person means having the biggest boobs , the most expensive clothes and the highest heels. The photos and the way I have edited them , are ,,making fun” of an,, icon” of our days , THE PROM QUEEN.The focus is mainly on the clothes .There is an antitheses between the background and the nature of the model and of the clothes.The background shows a messy and dirty environment ,towards which everybody is blind.It is actually depicting the real problems of our society that are masked and left ,,in the dark” as the people are distracted by the unrealistic and almost impossible to accomplish, but still unimportant, society norms, depicted in the pictorial bu the Prom Queen and her outfits .The smudge roses are the elements that transformed the pictorial into a collage .they are symbols of the fact that beauty is not eternal and the looks will pale off one day and then we realize that what with accomplished with our souls and minds is the real beauty.In the collages the model is interacting with the roses intentionally , to bold the idea that our superficial toughts and personality will kill our soul.some of the photos will be in the double spread of my magazine , as a fashion pictorial